Save 50% off Call Tracking with AI

We own all our technology, making our overall solution more price competitive as a result. We pass these savings onto our customers so they don’t have to overpay for call tracking.

Yes – but like for like we are cheaper. As soon as you start adding call transcription with a large volume of calls, prices rocket – but not with us. Our prices are also fixed monthly, so there’s no surprise costs each month.

No – we charge a fixed fee per month. If your call volume goes up inexplicable, you won’t get a surprise bill from us.

Call tracking is a platform that assigns a unique phone number, whether as part of a pool of numbers or a static number, to a unique visitor to track the source of inbound calls. By analysing the call contents, using sophisticated AI, you can then analyse 100% of your calls as if you listened to every single one, to ascertain whether it was a sales conversion or not. This enhanced conversion data can subsequently be used to optimise specific marketing campaigns and channels to drive sales and reporting.

Unique Tracking Phone Numbers: Instead of displaying your own number, businesses use a pool of numbers, with each unique visitor assigned a number when they land on the site, ensure the correct attribution of calls to user/source.
Visitor Tracking: Cookie-less tracking code is used to track the source of each visitor, combined with the above unique number to enable to exact source of every call to be determined
Call Routing: The call runs through the call tracking platform, but neither the caller nor the agent receiving the call will know any difference as to if the call was direct.
Caller Data Collection: Data like time, date, callers number and a recording of the call together with source data are collected. Once the call is finished, the call recoding is transcribed using AI and run through a data classification AI decision tree to ascertain why the caller had called and what was the outcome of the call, as if you had listened to the call itself.
Analytics: This data is then analysed and presented in an analytics tool to provide insights into which campaigns and keywords are generating sales, customer service and other calls.

If phone sales, inbound or outbound, using a call centre or a branch network are important to your business, using call tracking will bridge your attribution gap. Unlike ecommerce sales where you can see the entire conversion online, without call tracking, you;’ll be missing important data that can help you optimise your marketing campaign to reduce costs and increase sales.

Benefits include

• Performance Marketing Measurement: Make phone sales as trackable as ecommerce transactions and take away the unknow attribution of phone sales.
• Customer Insight: Why are people calling? Discover why in an instant.
• Improved ROI: With more data, you can optimise your campaign to a greater level to deliver increased ROI, both in reducing your CPA and increasing your sales volume.
• Call outcomes: Easily customise outcome categories that match your business goals. Our AI automatically analyses and categorises 100% of your calls instantly.
• Data-driven decisions: Take away opinions and hearsay – use data to make your decisions about future marketing campaigns.

By tracking the source, call details, call contents and CRM data you can generate an end-to-end view of the full sales funnel, enabling you to bridge the data gap and maximise your ROI.

In Call360 there is, and it's our own, ensuring both the data integrity, data security and data accuracy of our product.

We track and collect the GCLID which is the 40 to 6 alpha-numerical code that Google Ads uses to track every click. When you upload that back into Google Ads, you see the keywords, Ad and associated data within Google Ads of that conversion.

Our tracking is visitor level - we track the unique user ID of every user that Google Analytics assigns. When you upload a phone conversion to that unique user code, you’ll see the complete journey the user has made through your site up to the time they called and beyond.

Yes – you can even assign a different value within Google Ads/Google Analytics for the different call categorisation types the AI determines. You can choose when and how conversions and data are uploaded. If you only want to upload sales conversions, and not just call volume, you can - the choice is yours with our platform.

We have relationships with over 100 CRM systems, some even internally built. But what’s different is our integrations are smart – they can push, pull and look-up data within your CRM system, meaning you’ll get more and get the data analysis you want, unlike basic integrations.

No – because all the data and analysis are completed automatically, your sales team won’t need to do anything to track the source of any call. Our powerful call tracking platform with AI does it all for you.