Call360 was the brainchild of founder and CEO Mark Taylor. The aim of Call360 is to close the loop on the tracking of online clicks to offline conversions, through our innovative call tracking and attribution model. This enables businesses to achieve better campaign optimisation - whether it be to generate more sales or hire more candidates.
Clients in UK, Germany, Austria and Canada
Sales revenue analysed on our platform
Series A investment
“We pay for Google and Facebook, you pay per lead” was the start point for our lead generation business, eSales Hub. This lead us to create our own AI call tracking tool, which automates the listening to and categorisation of inbound calls, so we could optimise campaigns quickly and efficiently without having to listen to a single call. Knowing whether a call was a sales call and if it converted enables us to get a unique competitive edge in creating high converting leads. We don’t need the client to feedback to us on lead quality. We know instantly, and can optimise the online campaign faster.
Developing our platform to track anonymous website visitors over multiple sessions, traffic sources and keywords, together with call outcomes and CRM data, creates one complete customer view. This saw the introduction of our Call360 Analytics Platform. We pull data from mutiple sources to present one complete view of the customer journey, allowing businesses to easily understand behaviours and friction points limiting growth.
Identifying that the recruitment journey was very similar to an online to offline sales journey, Talent Track was developed to analyse the source of every applicant and combine it with payroll data to attribute hires for better media optimisation. Automated shortlisting and vetting were then added to speed up the hiring process and reduce client resource to candidate shortlisting and time to hire.
Call360 has revolutionised the way we report on ROI on our clients’ paid media campaigns. The call tracking element has allowed us to measure return from phone calls for the first time, helping us with our attribution modelling and overall campaign performance.
CEO of Trio Media
We've seen our revenue grow 10-fold in 6 months and we are delighted with the results.
Marketing Director – RED Driving School