Automatic sales attribution to your marketing channels with A.I.
- Link every call to its campaign source
- Automatic sales attribution from keyword searches
- AI Analyses intent, outcome and sentiment
- Integrates with your favourite marketing platforms
Call360 enables you to view the customer journey from click source, to call, to the customer’s orders and transactions, to enhance business reporting and optimisation. Our automatic call tracking and analytics integrate with Google, Facebook, Bing and a host of CRM systems, you’ll get a complete view of every inbound call.
It enables organisations large and small to track the customer journey and experience from click to offline phone calls, categorising the intent, sentiment and outcome automatically to create sales attribution models that are accurate and effective.
Remove the inaccuracy of assumptions and manual data collection with automated call tracking analytics, enabling every call to be analysed in real-time without the need for human intervention.
1. Call360 ensures every visitor to your website is shown a unique telephone number to call.
2. When the visitor calls, Call360 is able to automatically report on the traffic source, the search keywords used and the full user journey that brought them to the website. You can also route your own tracking numbers through our platform if preferred.
3. The call goes directly through to your business, with the call automatically recorded for our powerful AI to anonymously categorise the intent, outcome and sentiment of each call based on the conversation.
4. Call360 then brings click data, site visitor data, call data and CRM data into one unified sale attribution reporting suite, enabling faster customer experience discoveries without the need for manual intervention.
Which keywords are driving sales from inbound calls?
What channels are my most effective at generating phone sales?
Where could I spend more to increase sales revenue?
What is the lifetime value of a customer through Google vs Facebook from phone sales?
Which keywords are driving wasted clicks?
What ad creatives are driving the best ROI from inbound calls?
How could we increase sales conversion from phone sales?
Which of my locations generate the best/worst sales performance on the phone?
Call360 works with hundreds of platforms - even internally-built platforms - to provide clients with critical insight and business performance metrics.
Your Call360 reporting is built specifically for you to track and analyse what you want. Our account management team review your call tracking and analytics data constantly, helping you find data insight discoveries you need. It’s like having your own team of data analysts working for you.
Call360 has revolutionised the way we report on ROI on our clients’ paid media campaigns. The call tracking element has allowed us to measure return from phone calls for the first time, helping us with our attribution modelling and overall campaign performance.
CEO of Trio Media
We've seen our revenue grow 10-fold in 6 months and we are delighted with the results.
Marketing Director – RED Driving School