Customer Experience

Automatically measure the impact of customer behaviour from every inbound call

Call360 enables organisations large and small to track the customer experience from click to offline phone call, categorising the intent, sentiment and outcome automatically so you can understand at scale how your customers behave.

Remove the inaccuracy of assumptions and manual data collection with automated call tracking analytics to uncover the root cause of customer experience issues and reveal the actual friction points in their experiences.

Call360 allows you to track your customer journeys from click source, call, orders and transaction for enhanced customer experience analysis. You’ll be able to identify the behaviours that are indicative of problems that negatively impact the customer journey.

customer experience management

Manage and improve customer experience

customer journey insight

Increase operational efficiency and cost savings

customer retention

Manage retention and churn

grow revenue with call tracking

Grow revenue

call tracking kpis

Key performance indicators you can measure

  • Net Sentiment Score
  • Customer Churn rate
  • Customer Cancelation rate
  • Customer Complaint rate
  • Customer Revenue lost
  • Customer Effort Score
  • First Contact Resolution
  • Average Resolution Time

How it works

1. Call360 call tracking ensures every visitor to your website is shown a unique telephone number to call.

2. Any call goes directly through to your business, and the call is automatically recorded for our powerful AI to anonymously categorise the intent, outcome and sentiment of each call based on the conversation.

3. You can track a range of customer experience metrics for a real-time understanding of your customers’ behaviour and satisfaction.

4. Call360 will bring your click data, site visitor data, call data and CRM data into one unified reporting suite, enabling faster customer experience analysis and discoveries without the need for manual intervention.

how call tracking works

Questions we answer

Where are my customers experiencing the most friction?

Why are my customers calling rather than transacting online?

What is the customers goal?

How can I better support my customers?

How can I increase sales conversion?

How can I decrease cancellations?

How can I decrease customer complaints?

Which products are driving the most calls?

How do we add value for each customer in a given context?

We integrate with all your favourite marketing platforms

Call360 works with hundreds of platforms - even internally-built platforms - to provide clients with critical insight and business performance metrics.

analytics 360
search ads 360
google ads
google analytics
google my business
amazon web services
call tracking custom built reporting

Custom Built Reporting, Account Management and Analysts

Your Call360 reporting is built specifically for you to track and analyse that call data that you want. Our account management team review your call and marketing data constantly, helping you find data insight discoveries you need. It’s like having your own team of data analysts working for you.

What our customers say about us

trio media

Call360 has revolutionised the way we report on ROI on our clients’ paid media campaigns. The call tracking element has allowed us to measure return from phone calls for the first time, helping us with our attribution modelling and overall campaign performance.

Claire Daniels

CEO of Trio Media

We've seen our revenue grow 10-fold in 6 months and we are delighted with the results.

Andy Michell

Marketing Director – RED Driving School

Embrace the future of call tracking and analytics

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