The industry leader in call analytics technology, Call360 categorises, examines and details every source that a customer phone call came from. With this information to hand, digital marketing agencies are in a better position to provide key insight to clients and develop stronger marketing campaigns.
As an intuitive AI platform, Call360 provides agencies with the ability to categorise and analyse the sources customer enquires came from on behalf of their clients. Whether it’s a new business lead from a phone call or an enquiry generated from an ad, digital agencies have greater visibility of customer behaviour across multiple sectors.
Once Call360 has provided a thorough analysis of a source, this data can be used by an agency to refine their client's marketing strategies and ads. The data will show information like keywords, what kind of services people are looking for and what needs to be updated on a website.
Armed with this knowledge, digital agencies can create resonant ad campaigns and grow client revenue.
By tapping in to Call360's call analytics feature, marketing agencies can demonstrate ROI and ROAS to their clients. This is achieved through having more insight into the types of strategies that are bringing in calls, enquiries and conversions.
Whether it's identifying influential sales channels or being more analytical about ad spend, you'll be in a stronger position to show your clients the true value of your services.
Call360 has revolutionised the way we report on ROI on our clients’ paid media campaigns. The call tracking element has allowed us to measure return from phone calls for the first time, helping us with our attribution modelling and overall campaign performance.
Claire Daniels
CEO of Trio Media
We've seen our revenue grow 10-fold in 6 months and we are delighted with the results.
Andy Michell
Marketing Director – RED Driving School
Call360 works with hundreds of platforms - even internally-built platforms - to provide clients with critical insight and business performance metrics.
Your Call360 reporting is built specifically for you to track and analyse what you want. Our account management team review your data constantly, helping you find data insight discoveries you need. It’s like having your own team of data analysts working for you.
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