Call360 enables organisations large and small to track the customer experience from click to offline phone call, categorising the intent, sentiment and outcome automatically so you can understand at scale how your customers behave.
Remove the inaccuracy of assumptions and manual data collection with automated call tracking analytics to uncover the root cause of customer experience issues and reveal the actual friction points in their experiences.
Call360 allows you to track your customer journeys from click source, call, orders and transaction for enhanced customer experience analysis. You’ll be able to identify the behaviours that are indicative of problems that negatively impact the customer journey.
1. Call360 call tracking ensures every visitor to your website is shown a unique telephone number to call.
2. Any call goes directly through to your business, and the call is automatically recorded for our powerful AI to anonymously categorise the intent, outcome and sentiment of each call based on the conversation.
3. You can track a range of customer experience metrics for a real-time understanding of your customers’ behaviour and satisfaction.
4. Call360 will bring your click data, site visitor data, call data and CRM data into one unified reporting suite, enabling faster customer experience analysis and discoveries without the need for manual intervention.
Where are my customers experiencing the most friction?
Why are my customers calling rather than transacting online?
What is the customers goal?
How can I better support my customers?
How can I increase sales conversion?
How can I decrease cancellations?
How can I decrease customer complaints?
Which products are driving the most calls?
How do we add value for each customer in a given context?
Call360 works with hundreds of platforms - even internally-built platforms - to provide clients with critical insight and business performance metrics.
Your Call360 reporting is built specifically for you to track and analyse that call data that you want. Our account management team review your call and marketing data constantly, helping you find data insight discoveries you need. It’s like having your own team of data analysts working for you.
Call360 has revolutionised the way we report on ROI on our clients’ paid media campaigns. The call tracking element has allowed us to measure return from phone calls for the first time, helping us with our attribution modelling and overall campaign performance.
Claire Daniels
CEO of Trio Media
We've seen our revenue grow 10-fold in 6 months and we are delighted with the results.
Andy Michell
Marketing Director – RED Driving School
01302 636 269
Sidings Court 2A Doncaster DN4 5NU
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