Earlier this year we raised our first investment round, securing £1.65m of growth capital with Maven Equity Finance – part of the Northern Powerhouse Investment Fund. The funds raised alongside internally generated cash are already being deployed to scale the business. We are investing behind our existing technology solutions to reach clients, alongside expanding client teams so that our high levels of service are maintained/improved. Already this year we have recruited an additional 9 team members across technology, client services and sales and marketing, with the aim of tripling the team over the next three]years. Recent progress suggests we may get there even earlier.
Our growing technology and data teams are currently developing new A.I applications. Perhaps over used as an industry buzzword, we are still just scratching the surface of the solutions that A.I can deliver to business.
New branding – reflecting three key verticals
In the last year it has become increasingly clear that our business falls under three, distinct verticals and that as we invest behind our A.I capability to provide more services and analysis to our clients, the name eSales Hub no longer accurately reflects the depth and breadth of our expanding product offering.
I am delighted to announce that as of Monday 14 August, we will be launching two new A.I product brands to sit alongside eSales Hub, as well as a change in our corporate brand to Automated Analytics LTD. eSales Hub will remain the name of our lead generation service and a core element of the business.
Call360 – Complete customer attribution and analysis: In the last 12 months we’ve been approached by a number of clients who have wanted to use our platform to track their own lead generation activity, but at the same time have wanted to manage Google Ads and Facebook themselves. We have listened to clients and created Call360 to enable them to do just that – track their own marketing campaigns and generate customer experience analytics automatically from their own activity. Attributing phone sales automatically from online clicks and measuring sentiment, first contact resolution, customer effort score, average resolution time and cancellation rates is now all possible, automatically using Call360 – so you can discover the friction points that are limiting growth at the click of a button. To find out more click https://call360.co.uk//
Talent Track – from first click to hire: We have adapted our A.I technology used for lead generation and applied it to the recruitment industry, given the strong overlap. Talent Track will be our our pay-per-application and talent acquisition platform for clients to generate more applicants at a lower cost. Our multi-job board posting technology enables you to post your job vacancy to over 12 job boards automatically at commercially discounted rates. Our automated A.I shortlisting solution then sifts applications, highlighting the ones we think you should focus on saving you both time and effort. We then apply A.I software to slash the entire vetting procedure from 6 weeks to just 2 days, including DBS checking and referencing. To find out more click talenttrack.co