One of the most important parts of growing a business is having effective sales attribution. When you’re able to determine which media and channels are driving sales you can refine your marketing and create a foundation for long term success. Sales attribution is also a time-consuming process, requiring you to analyse multiple touch points across […]

When it comes to lead generation, call tracking software is often touted as a popular tool for keeping a log of the people who’re phoning your business and trying to follow up with them. Yet you may only ever see a snapshot of what they were interested in and have no way to understand the […]

As a marketer you want to provide the best service to your clients by giving them peace of mind that their money is being well-spent. That the campaigns you’re creating are bringing in revenue and there are metrics and KPIs being tracked to back up what you’re saying. That’s a lot of moving parts and […]

Customer experience is at the heart of building a successful brand. It’s how you treat, interact with, promote and sell to your audience and ensure they have their needs met. To create a phenomenal customer experience, it’s not a one-off activity or something that happens overnight. It requires constant work and using different tools to […]

When it comes to boosting sales and optimising the customer experience, Call360 is an invaluable tool and a leading platform in the world of call analytics. If you’re new to call analytics and are unsure of how this type of technology can be a game-changer for your business, we’ve put together a list of the […]