Are you ready for the future of digital marketing? As consumers become ever more privacy-conscious, and Google joins the ranks of search engines rejecting the use of third-party cookies, businesses are looking for ways to plug the hole in their data. We’re going to look at how your business can move on from the third-party […]

Call tracking is a massively useful tool in lots of different industries, but for estate agents, it’s more than useful – it’s vital. Using call tracking allows you to use different phone numbers in different locations (physical or online). Then when the customer calls, the call tracking system records which number they’re using. Used in […]

Hi-tech solutions are great – if you know how to use them. Call360 provide every client with a dedicated account manager, with extensive experience in identifying and solving problems using call tracking and analytics. Here’s a couple that we see and solve regularly.   ‘There’s a problem somewhere we can’t find – we’ve got a […]

If you sell cars, you’re probably well aware of how important phone calls are to car dealerships. The vast majority of car dealerships still use phone calls as the main channel for chasing leads and booking appointments and test drives – for most dealerships, it’s a strict requirement for customers to book in with their […]

What does Call360’s Agency Offer Include? Earn additional income for your agency, with zero hassle Use Call360 attribution to prove ROI from marketing – complete end-to-end view of the sales funnel Save account management time Helps you spot marketing opportunities and develop campaigns based on the data Most agencies see an increase in client spend […]

The telecoms industry was built (and still continues to depend) on phone calls. Even though a telecoms provider in the 21st century is more likely to be delivering full-fibre broadband contracts, with phoneline contracts a much smaller concern, telecoms sales are still very much driven by phone conversations. This reliance on calls means that call […]

The modern marketing environment can be bewildering. With so many channels – organic search, Google Ads, social media platforms – it’s easy to lose track. To stay on track, it’s imperative to stay focused on customer experience – what are the friction points in the customer journey? And how can we solve them? In this […]

Attribution modelling is an incredible tool for learning about the buying journey of your customers. But it’s not the whole story. No matter how sophisticated your attribution model, no matter how well integrated your data sources – if you’re running a multi-channel or omnichannel marketing campaign, you’re going to have missing touchpoints. There are things, […]

A lead is a person who shows interest in your products and services. But not every lead is a customer. Some leads aren’t worth chasing. Why? Because they’re not ready to be your customer yet. They might never be ready. It’s important to know whether interested people are unqualified leads (we don’t know if they’re […]

Why do businesses hire digital marketing agencies? The whole point of using an external marketing agency is to access the resources that larger businesses create in-house. It allows small-to-medium enterprises to compete in ways that would otherwise be inaccessible. If you’re a digital marketing agency, you’re judged by two main criteria – the quality and […]