One of the most important parts of growing a business is having effective sales attribution. When you’re able to determine which media and channels are driving sales you can refine your marketing and create a foundation for long term success. Sales attribution is also a time-consuming process, requiring you to analyse multiple touch points across […]
When it comes to lead generation, call tracking software is often touted as a popular tool for keeping a log of the people who’re phoning your business and trying to follow up with them. Yet you may only ever see a snapshot of what they were interested in and have no way to understand the […]
As a marketer you want to provide the best service to your clients by giving them peace of mind that their money is being well-spent. That the campaigns you’re creating are bringing in revenue and there are metrics and KPIs being tracked to back up what you’re saying. That’s a lot of moving parts and […]
Customer experience is at the heart of building a successful brand. It’s how you treat, interact with, promote and sell to your audience and ensure they have their needs met. To create a phenomenal customer experience, it’s not a one-off activity or something that happens overnight. It requires constant work and using different tools to […]
When it comes to boosting sales and optimising the customer experience, Call360 is an invaluable tool and a leading platform in the world of call analytics. If you’re new to call analytics and are unsure of how this type of technology can be a game-changer for your business, we’ve put together a list of the […]
In years gone by, the digital marketing industry accepted that customers could visit an enticing landing page or click on a well-placed advert, but the visible customer journey ended when the user had to make a call. As you may be aware, this isn’t entirely the case now. Many companies have now integrated phone call […]
A Yorkshire tech firm using AI to optimise digital marketing spend has raised £1.65 million funding round to drive expansion. eSalesHub will invest the new funds to scale the business and develop its A.I. Expansion is expected to create 25 new jobs across technology, data science, business development and sales and marketing at the company’s […]
Earlier this year we raised our first investment round, securing £1.65m of growth capital with Maven Equity Finance – part of the Northern Powerhouse Investment Fund. The funds raised alongside internally generated cash are already being deployed to scale the business. We are investing behind our existing technology solutions to reach clients, alongside expanding client […]
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